LEARNING ABOUT TYPE!
TEN RULES FOR TYPE |
DYNAMIC COMPOSITION |
MISC RESOURCES
Type / Graphic Posters Website
(excellent source for visual inspiration)
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FORMATIVE:
Create a 8 x 8 one word poster visually representing a song
Create a 8 x 8 one word poster visually representing a song
A BRIEF HISTORY OF POSTERS AND POSTER DESIGN
The Poster was one of the earliest forms of advertisement and began to develop as a medium for visual communication in the early 19th century. They influenced the development of typography because they were meant to be read from a distance and required larger type to be produced, usually from wood rather than metal. The poster quickly spread around the world and became a staple of the graphic design trade. Many artists as well, such as Henry Toulouse-Latrec and Henry van de Velde, created posters.
They were used to promote various political parties, recruit soldiers, advertise products and spread ideas to the general public. The artists of the international typographic style of design believed that it was the most effective tool for communication and their contributions to the field of design arose from the effort to perfect the poster. Even with the popularity of the internet posters are still being created every single day for all sorts of reasons.
They were used to promote various political parties, recruit soldiers, advertise products and spread ideas to the general public. The artists of the international typographic style of design believed that it was the most effective tool for communication and their contributions to the field of design arose from the effort to perfect the poster. Even with the popularity of the internet posters are still being created every single day for all sorts of reasons.
ACTIVITY - in groups of two pick one poster and identify the following:
1. Primary Hook
2. Secondary Hook
3. Supporting Elements / Call to action
4 What is this poster for? How do you know?
5. Is it successful in it's intention / mission
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MODERN DAY POSTERS
LINKS TO SOME OF MY FAVORITE POSTER DESIGNERS
Mathias Valdez - http://www.lastleafprints.com/
LANDLAND - http://landland.bigcartel.com/
Aesthetic Apparatus - http://aestheticapparatus.com/
Miss Amy Jo - http://www.missamyjo.com
Daniel Danger - http://www.tinymediaempire.com/
Andy Warhol - https://www.warhol.org/
DKNG - https://www.dkngstudios.com/
Burlesque of North America - https://burlesquedesign.com/
Shepard Fairey - https://obeygiant.com/
Jay Ryan - https://thebirdmachine.com/
PLACES TO FIND A WIDE RANGE OF POSTER ART
American Poster Institute - http://americanposterinstitute.com/flatstock
Poster OGs - https://www.posterogs.com/
Poster Cabaret - https://postercabaret.com
Mathias Valdez - http://www.lastleafprints.com/
LANDLAND - http://landland.bigcartel.com/
Aesthetic Apparatus - http://aestheticapparatus.com/
Miss Amy Jo - http://www.missamyjo.com
Daniel Danger - http://www.tinymediaempire.com/
Andy Warhol - https://www.warhol.org/
DKNG - https://www.dkngstudios.com/
Burlesque of North America - https://burlesquedesign.com/
Shepard Fairey - https://obeygiant.com/
Jay Ryan - https://thebirdmachine.com/
PLACES TO FIND A WIDE RANGE OF POSTER ART
American Poster Institute - http://americanposterinstitute.com/flatstock
Poster OGs - https://www.posterogs.com/
Poster Cabaret - https://postercabaret.com
MOVIES ABOUT POSTER!
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SUMMATIVE ASSIGNMENT:
You will be challenged to create a poster addressing a social issue that effects you personally. Think both locally (school, city, state) and or globally. Don't be afraid to draw inspiration from other poster artist, there is a large list of resources above. Find something you like and try to do your own in a similar style.
RULES:
RULES:
- Poster must be 18in x 24in and created in adobe illustrator
- poster must clearly address a well thought out social issue that effects you personally
- A Primary Hook, a Secondary Hook and a Call to Action (supporting elements)youtu.be/Urac4u6GngM
- must include a photo of your brainstorming map
- keep it simple!!!! no more than 4 colors total and colors must relate to the message
- must include text with a typeface that adds to the message rather than takes away
- no images from the internet!!! - you can take photos, live trace and manipulate or draw.
- must be school appropriate! these will be printed and will go up in the hallway.
- must intentionally dynamic composition
- must use minimum of 4 techniques from previous adobe illustrator projects (ninjas, portraits, & emotional type
- pathfinder tools
- rounding edges
- direct select point manipulation
- shading with stippling
- color relationships
- dual stroke
- envelope distort
- text "outline" and manipulation
- live trace
- Blend
- shape tool
- pen or pen curve tool
- stroke width width adjustment tool
- blending layer adjustments
- MUST submit your work through a google slide including the following Slides
- Brainstorming Map
- Artwork
- Write up (see example and Questions Below)
- Self Assessment - What Grade do you deserve and Why?
THE WRITE UP
Expressive Qualities: Intention
· Write about your intention in making this work. Consider things such as what you value, a message, an experience, emotion or idea that you wished to communicate.
Composition: Content and Design Concept
· Write about your compositional decisions, referring to visible content in your artwork.
· Notice a few of the Elements of Design and at least one of the Principles of Design that are evident and write about how they have added to the effectiveness in your composition. (HERE IS A REFRESHER)
Process and Problem Solving: Personal Decision Making and Process/ Technique/Procedure
· Write about the processes, techniques and procedures you used in the creation of the work.
· Include information about resources, art materials and tools that you used.
· If you experienced a problem or challenge describe what it was and how you resolved it.
Discovery
· Write about something that you discovered during or after the making pf your artwork that might include materials, process, meaning, and/or a connection to art history.
Expressive Qualities: Intention
· Write about your intention in making this work. Consider things such as what you value, a message, an experience, emotion or idea that you wished to communicate.
Composition: Content and Design Concept
· Write about your compositional decisions, referring to visible content in your artwork.
· Notice a few of the Elements of Design and at least one of the Principles of Design that are evident and write about how they have added to the effectiveness in your composition. (HERE IS A REFRESHER)
Process and Problem Solving: Personal Decision Making and Process/ Technique/Procedure
· Write about the processes, techniques and procedures you used in the creation of the work.
· Include information about resources, art materials and tools that you used.
· If you experienced a problem or challenge describe what it was and how you resolved it.
Discovery
· Write about something that you discovered during or after the making pf your artwork that might include materials, process, meaning, and/or a connection to art history.
